I need to know you and trust you before I’ll LIKE you – Social Media!

January 30, 2012

This morning we were talking about people using social media…and some of our friends that don’t want to use social media ever…and why?

Facebook understands the privacy issues that a lot of people have with putting their life on stage…thus they have created even stronger settings for you to control who sees what information..

Something to consider – How would you feel if what you wrote ended up on the front page of the New York Times?… it’s called the litmus test and before you press share..think about what you’re saying and who might be reading it.

It is said that some people are not comfortable using social media because of insecurities they have within their own life or how they treat people…is this Karma?

You might be like the majority of people and want to only use social media for the marketing power it has…such as the very popular Facebook Business Page…so let’s talk about that side of Facebook…eventually we will get into twitter…but most of you are still trying to understand Facebook..

Remember – No one LIKES to be sold to – but we all LIKE to buy…

The idea is confusing at first, a business page can only like other business pages…but business pages want people to like them so they get counted as a “Like” or what was formally a “Fan”…you must like other business pages to create your community… Yes..It will take time … but don’t most friendships take time to understand and nurture…

This is why you want to share your expertise so people begin to understand what your business is all about and through this process they will begin to trust you and this is what will create loyalty.

You have been told from the start, this is not a race, quality over quantity.. but this intense fear of being left behind is making a few of you a little nervous and trigger happy… if you know what I mean..

One of my students this week here in Nanaimo Wendie Webber with The Devil’s Therapy  hit the hammer right on the nail – “I need to know you and trust you before I’ll LIKE you!”

Peter Legge once said to a group of women… “It’s not who you know but what you know – and if you don’t know anything, you won’t know anyone”… Love it!

On your journey through social media you will find it difficult at times to make sense of all this sharing of what once was valuable information that cost people money to get…after you have been using Facebook for at least a couple of months you will find the value and connection of this very powerful marketing tool.

Let me know what you struggle with when it comes to the social media maze…

Heather teaches social media marketing clinics throughout BC and lives in gorgeous Nanaimo with her family ♥

Cheers!

Posted in Community, Facebook, Lifestyle, Nanaimo BC, Social Media  |  Leave a Comment »

Why You Need To Blog!

January 20, 2012

Alright… you’ve created a blog to keep your customers up-to-date and to attract new business… now what? You can’t sit around and wait for them to come.. it doesn’t work like that…not very often anyhow.

Who are they? The people who are going to read your blog, the people who need to read your blog. You need to be pro-active and make sure your blog is visible to as many people and web searches as possible.

Do you know once you start writing a blog you become the authority on that subject. If you write, you are an author…If you are consistent at writing people will want to follow you, especially if your material is valuable, if you are solving problems and if you are enriching the lives of your readers.

Today I registered my blog with Technorati … one of the more popular blogging sites, although there are many .. I needed to verify this was my blog … the one you are reading right now…and the code below is for TECHNORATI to find and give me the thumbs up!!!

M3BP8SAHB9WC

More ideas

Today’s Tip of the day:

 Goes out to a young realtor in Victoria that has just won an incredible opportunity to improve his health and life style… I am so excited for Dennis & Ally Guevin from DFH Real Estate… Dennis was the winner of a contest held by the Times Colonist and today Dennis wrote his first blog about his upcoming journey The Health Club Challenge

I am showing Dennis a few examples of linking web pages for better exposure for his blog… Dennis well also want people to be able to subscribe to his RSS Feed, click a like button and share his blog…

Everytime Dennis publishes a blog he will learn some valuable lessons, he will be able to track his viewers and respond to questions and comments. Dennis is going to receive a lot of mileage personally and as a business person. This is one smart idea!

Dennis will need to learn how to add links, pictures, videos and create a sticky theme layout that attracts people… he’ll need to know how to add “Widgets” to his page so he can get people to click and like and share his blog giving Dennis the most exposure possible…. I love social media…and I am so pleased to be able to help him on his quest for a healthy life…

PS. If Dennis had “Google Alerts” set up he would know right now that I just published something with his name on the World Wide Web!

Do you have Google Alerts – are you an expert in your field of business? …Remember people who write blogs are considered an “Expert” in that field… which really means you are the authority on the subject that you are writing about….

Heather lives in beautiful Nanaimo & teaches hands on social media clinics through-out BC… in small groups.. please check out her tips of the day on Facebook

Heather Clifford – KISS Media

Social Network Marketing – Nanaimo BC – Keep It Simple

Cheers!

Posted in Facebook, Lifestyle, Nanaimo BC, Social Media  |  Tags: , ,  |  2 Comments »

How To Tag Your Photos On Your Facebook Business Page

January 20, 2012

 Tagging Your Photos

There are a couple of ways to tag your photos on your Facebook Business Page and I suggest to you now not to get frustrated when you first try something and it does not work. Facebook has created incredible opportunities with every feature within your business page for you to be found on the world wide web. It is only through utilizing your new tools on a consistent base that you will become comfortable and understand how Facebook works…and the HUGE value it holds for your business.

To Tag your photos

  • You need to click on the photo
  • Now click “Tag Photo”
  • Click on the photo again
  • Start to type your Business name
  • Click on your Business name
  • Click done tagging
  • Click on the arrow to move to the next photo and repeat
  • If you want to exit the photo tab – click the X in the top right corner
The following video will walk you through tagging, deleting and rotating photos on your Facebook Business Page
It’s your turn….tell me what other areas you would like help with…. Don’t forget to follow all my videos on my YouTube account found on my website.

Keep It Simple Social Media

 Heather is located in beautiful Nanaimo BC, but travels with her social media clinics throughout BC – Heather’s clinics are hands on with your Lap Top and only 14 other people in your class…small, intimate and highly educational…no matter what your technology level…give Heather a call today and get yourself and your team benefiting from the power of social media… Whistler – Vancouver – Victoria – Coquitlam – Surrey – Courtenay – Nanaimo…and beyond ♥

Heather’s motto – Keep It Simple!

Plus - You should follow my social Media Tip of the day here – Keep It Simple Social Media
    • Cheers!

Posted in Facebook, Nanaimo BC, Social Media, Whistler  |  Tags: , ,  |  Leave a Comment »

How to Get Thousands of Fans Fast!

January 11, 2012

Why Would You Do This?

In the beginning you might feel such pressure to get started that you think it is better to go out and LIKE everyone, especially on Twitter… Some people even pay money to gather thousands of fans…Trust me, with social media more friends is not better. Face it, if you have ten thousand fans you could not possibly talk to them and build any relationships.

A Few Simple Rules

  • This is not a popularity race
  • If you start slow you can manage businesses and comments as you learn
  • Start with businesses where you spend your money all year-long
  • Your favorite parks
  • Consider your volunteer work
  • Your children’s sport teams
  • Your extra curricular activities – bird watching, running groups
  • Your municipality
  • Tourism
  • Local papers

The suggestions could really be endless – I recommend 25 new follows on Twitter every other day, try using the search field by adding your city…such as Nanaimo or Whistler. Sometimes you can find people to follow that have created lists and one might be of your city…It might say people who live in Nanaimo or in my case I just have Nanaimo.

On Facebook you need to go out and LIKE other Business Pages, because Facebook Business Pages cannot LIKE people. A quick way to grab a few local pages is to find a local Business and look at “ALL” their LIKEs. I will show you how to do this in the following video.

The Goal

If we remember anything about social media it should be that we are here to create and nurture relationships by being active in our news feed (Home). It is through commenting and time that these relationships will grow – just like in life. You will also create more followers on your page through the pages you have liked and the people who follow those pages as well by commenting. Friends of friends… that is a tough one to write.. you should read it a couple of times.

Think of your social media like a community garden that takes everyone’s commitment and time to grow and prosper.

Just 15 minutes a day is all you really need to spend on social media, but if you spend more than that it doesn’t hurt you…

Cheers!

Posted in Community, Facebook, Nanaimo BC, Social Media, Whistler  |  Tags: , , , , ,  |  Leave a Comment »

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